Ticketmaster and Pandora have joined together to make it easier for fans to find shows while listening to their favorite artists.
Ticketmaster data will be used to notify Pandora listeners when artists are in town and when tickets are going on sale, based on location and listener history. Ticketmaster is also integrating into the Pandora AMP Promote Show tool, which artists can use to create marketing campaigns.
The integration gives fans access to the ticketing giant’s voluminous inventory of events.
Ticketing integrations through streaming platforms and social media sites have been trickling out for the past several years. Pandora recently aligned itself with promotional giant AEG Presents.