Playfre (pronounced playfree), the first indigenous music streaming service in Africa, is now open for business across the continent.
The new service is the first made-in-Africa streaming service with more than 45 million songs in its collection. It is reportedly the largest local-made music streaming platform in Africa.
The new service faces competition from Boomplay, which launched in Nigeria in 2015. Boomplay was founded by Chinese phone maker Transsion and Chinese consumer apps giant NetEase, and recently raised $20 million as it looks to break into more sub-Saharan countries.
Founder Chika Nwaogu, a Nigerian computer programmer, said that Spotify and many other large music streaming platforms have not yet fully opened their doors to most African countries because of the weak intellectual property laws.
“Those who have opened their doors to us, still charge monthly to stream unlimited music,” he said. “We have been developing what will become Africa’s first real answer to Spotify. We at Playfre are trying to bring the over 45 million songs on Spotify to you at no charge, with the same Spotify experience and guess what? We did it!”
Playfre will be launching its Android and iOS app later in May. It will also be launching a new feature, Playfre for Artists, which will allow musicians to upload their music to Playfre at no cost.
Playfre is located on the web at open.playfre.com.