China’s ByteDance, the parent company of popular short video app TikTok, will set up a data center in India, becoming one of the first social media companies to do so in the country.
“India is one of our strongest markets and we are happy to be part of the mainframe of Digital India in 15 languages. Since the launch of our platforms in India, we have stored the data of our Indian users at industry-leading third party data centers in the U.S. and Singapore…We now believe the time has come to take the next big leap,” the company said.
ByteDance has set an internal target of 6-18 months to set up the data center. The plan is part of the $1 billion it recently committed to the Indian market over the next three years.
The move is also significant because of the Indian government’s ongoing focus on data localization, as well as the increasing number of issues that TikTok is facing in the country.
ByteDance had over 800 million daily active users across all of its content platforms as of November 2018. ByteDance also pioneered the video-sharing mobile app TikTok. After it acquired music start-up musical.ly, the company combined the two platforms into a single application under the TikTok name.
Source: Economic Times