Deezer Signs Deal to Boost Advertising in North America and EU

Deezer is partnering with digital audio advertising platform Targetspot to enable advertisers in the United States, Canada, The Netherlands, Spain and Italy to purchase Deezer audio inventory exclusively through Targetspot.

Advertisers in the countries will gain access to millions of active music fans around the world through Deezer’s streaming service and Targetspot’s sales and targeting capabilities.

“It was important for us to find an ad sales house partner in some of our key markets. Deezer has built a high-quality audience and advertising ecosystem, with a well-established in-house advertising sales house,” said Marianne le Vavasseur, vice president of advertising sales at Deezer.

“The partnership with Targetspot and the help of their sales team will let us speed up the monetisation of our free audiences through audio formats in the five countries covered by the agreement,” she said.

Alexandre Vekhoff, executive vice president of global business development at Targetspot, added: “This exclusive partnership is a fantastic match between Targetspot’s leading ability to monetise digital audio and Deezer’s high end audio streaming platform. Welcoming Deezer in our global offering propels new heights to our mission to connect brands to the most diversified and engaged audiences.”

Earlier this year, Targetspot entered into a partnership with SoundCloud giving advertisers access to the open audio platform’s audio and video inventory programmatically and directly via Targetspot in France, Germany, and The Netherlands. A few months later, this partnership was extended to Belgium, Italy, Portugal, Spain, and Switzerland.

Source: MobileMarketing