Dubai International Airport, the world’s busiest international Airport, has announced a partnership with Anghami, the biggest music streaming platform in the Arab world, to allow access to free music streaming for the airport’s 89 million customers per year.
An evolution of Dubai Airports’ musicDXB program, customers will have uninterrupted free access to specially curated, travel-themed playlists throughout the airport. The playlists are the first phase of the collaboration with plans for future musicDXB performances to feature as video content on Anghami along with joint search for emerging new talent across the Middle East.
Anghami is the first legal music streaming platform and digital distribution company in the Arab world. It launched in November 2012, providing Arabic and international music to stream and download.
“When we launched the new DXB brand in early 2019, one of our main objectives was to bring a sense of place to the millions of customers who travel through the airport’s doors every month,” said Matt Horobin, director of brand engagement at Dubai Airports. “Working with Anghami, we can present our customers with the sounds of the Arab world, something they may not usually consider, alongside global hits as they travel.”
“Travel and music go hand-in-hand, as you walk through the airport so many travellers have headphones on listening to music that inspires them, reminds them of a good time, or helps get them to their destination quicker,” said Elie Abou Saleh, vice president at Anghami.
Music branding firm Holla Sonic was selected earlier this year to curate musicDXB, playing a pivotal role in bringing the two brands together. The firm also selected music for the playlists that will feature on the musicDXB page of the Anghami platform.
Source: Arabian Business