Home-grown Indian music platform Gaana has partnered with Google Play Store to launch an instant app for users who want to use the app without downloading it.
Android users can now just click on the ‘Try Now” button on Gaana’s Google Play Store page to get a native app experience. The company says it is the world’s first music app to unveil an instant app experience.
Gaana says the new instant app has a familiar look and feel and offers all the functionalities of the main app such as browsing for songs/playlists, trending music, search on entire 45 million libraries and listening to songs.
The app weighs only 2.5MB, about 15% of the main app, masking it useful for entry-level smartphone users who may have limited Internet availability.
Speaking at the launch, Gaana CEO Prashan Agarwal said Gaana has registered a 5% surge in in-app installs per day.
“More people are realizing the convenience of being able to listen to their favorite songs anytime anywhere even before they download our app,” he said.
The Times Internet and Tencent Holdings-owned music app now faces a challenge from global players like Spotify and YouTube Music, which were launched earlier this year.
According to the most recent Google Play numbers, Gaana received 100 million app downloads. YouTube Music were reported to have been downloaded 15 million times within just three months of its launch in India.
Before the introduction of these two, Gaana’s main competitors were JioSaavn and Airtel’s Wynk Music.