Global Smartwatch Shipments Jump to 12 Million Units

Global smartwatch shipments grew 44 percent annually to reach 12 million units in the second quarter of 2019, according to a new study from Strategy Analytics.

The research company says that Apple Watch maintained the top position with 46 percent global smartwatch market share, while Samsung landed in second place, and Fitbit went to third.

Apple shipped 5.7 million smartwatches worldwide in Q2 2019, rising an above-average 50 percent from 3.8 million in Q2 2018. Apple Watch remains way ahead of the pack and its global smartwatch market share has grown to 46 percent this quarter, up from 44 percent a year ago.

Strategy Analytics says that Fitbit shipped 1.2 million smartwatches worldwide in Q2 2019, dipping from 1.3 million in Q2 2018. Fitbit captured 10 percent global smartwatch market share this quarter, slumping from 15 percent a year ago. It has struggled to compete with Apple Watch at the higher end of the smartwatch market.

Samsung shipped 2.0 million smartwatches worldwide in Q2 2019, more than doubling from 0.9 million a year ago. Samsung’s global smartwatch market share has jumped from 11 percent to 16 percent during the past year.

Samsung is now the world’s number two smartwatch vendor. Recent new models, such as Galaxy Watch Active 2, are expected to help Samsung solidify its global presence for the rest of this year.

Edited from Strategy Analytics