Google Announces Plans to Purchase Wearables Maker Fitbit

Google has announced it is moving forward with plans to buy U.S.-based wearable-device maker Fitbit in a deal valued at $2.1 billion.

Google’s SVP of hardware, Rick Osterloh, posted an announcement of the acquisition on Google’s blog, saying the move was “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.”

This is the second time this year Google has made an acquisition aimed at bolstering Wear OS, having previously purchased an unknown technology from Fossil Group for $40 million.

“Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users.” Osterloh continued. “By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.”

Source: Google