iHeartMedia announced it will translate and distribute its hit podcasts across the globe by first quarter 2020, marking a significant step in internationally available, regionally targeted content for the podcast industry.
In its first wave, the iHeartPodcast Network will translate six hit podcasts series, including “Stuff You Should Know,” “Stuff You Missed in History Class,” “Stuff Mom Never Told You,” “Stuff To Blow Your Mind,” “BrainStuff” and “TechStuff.”
The podcasts, which have more than two billion downloads to date combined, will be translated into Spanish, Hindi, Portuguese, French, German and more, and will be available on all major international audio distribution platforms.
“Our goal as the audio leader is to deliver exceptional content to listeners anywhere and everywhere they are, in the way they’d like to hear it,” said Conal Byrne, President of the iHeartPodcast Network. “By expanding some of our most popular podcast content into new languages, we see a major opportunity to introduce podcast listening at scale to whole new audiences abroad.”
iHeartMedia has invested heavily in podcasting, from acquiring HowStuffWorks in 2018 to producing a slate of new original shows like “The Ron Burgundy Podcast,” “Disgraceland,” “Noble Blood” and “Committed,” as well as over a hundred podcasts from its on-air talent like “Bobbycast” and “The Breakfast Club.”
All shows are distributed on all major podcast platforms, including the iHeartRadio app, which additionally distributes more than 250,000 shows. Making some of these podcasts available to international audiences is the next big step in cementing podcasting within the mainstream marketplace and expanding its influence globally.
Edited from iHeartMedia