Millennial consumers are buying more video gaming subscriptions than pay TV subscriptions.
A new study from consulting firm Deloitte confirms that 53% of millennials have a video game subscription versus 51% for millennials with a pay TV subscription.
A year ago, video gaming subscriptions among millennials were at 44% and pay TV subscriptions came in at 52%. There are an estimated 73 million U.S. millennials between the ages of 20 and 35.
The study says 48% of mobile-dominant gamers watch more than five hours per week of TV shows, compared to 42% for video game players overall.
Mobile-dominant game players watch 21 hours of live broadcast TV per week, compared to 18 hours for all gamers and 20 hours for all consumers.
Overall, 30% of U.S. consumers pay for a gaming subscription service, and 41% play video games at least weekly.
Supplementing all are gamers who watch video gaming on TV — so-called esports. Among gamers, 40% watch esports events at least once a week. And 25% of gamers who watch esports events tune in for more than four hours per week.
Deloitte says gamers use major platforms such as Amazon’s Twitch and Alphabet’s YouTube to watch Esports.