Musiio, a machine learning startup that helps digital entertainment companies with discovery and creation, has partnered with New York-based Overcoast to improve speed and efficiencies, and make the most out of Overcoast’s expansive music library.
Overcoast is a music and sound house for broadcast, film and online applications. Past work includes projects with Google, ESPN, Coca-Cola, Adidas, and Lyft where it used its network of composers in studios in Richmond, VA and London to create music for broadcast, film and online.
“Catalog management becomes increasingly hard as companies grow their libraries, and we are no exception. Manually tagging tracks becomes tedious at scale, and is prone to listener fatigue. At Overcoast, we always believe that if there’s a way to automate the nuts and bolts, it leaves us more time to deliver on what we do best, amazing customer service and beautiful audio,” Overcoast said.
“Having Musiio use AI to tag the Overcoast catalogue and get all our metadata up to speed, including BPM, Key, Genres, Moods, Instruments, and Vocals for each track gets us closer to where we want to be as a business, an efficient and reliable company known for speed and quality,” it said.
The announcement follows Musiio’s partnership with Audio Network in September, and brings the artificial intelligence company’s customer count to ten in the music industry. Each of the customers use Musiio’s Tag, Search and Playlist products.
Source: The Industry Observer