A U.S. Republican senator is proposing a bill that would let consumers block all websites from collecting unnecessary data.
While Congress is debating privacy measures that could allow consumers to opt out of data collection service by service, Senator Josh Hawley’s proposal would allow consumers to choose a setting that opts out of all data collection.
Browsers have long allowed users to send “Do Not Track” signals, but the feature is only a request and is rarely fulfilled, Hawley said in a statement. The measure would also ban companies from profiling users who activate the feature.
The bill would impose fines against companies of $1,000 per person per day for willful or reckless violations, with a minimum of $100,000, according to a spokesman for the Missouri freshman, who has been among Big Tech’s most vocal conservative critics.
Tracking users’ browsing history also lies behind the ballooning digital ad market, which is dominated by Facebook and Google. Last year, U.S. ad sales hit a record $208 billion, more than half of it online, according to researcher Magna.