Nielsen: a Half-trillion Music Streams in the U.S. in the First Half of 2019

In its 2019 U.S. Music Mid-Year report, Nielsen says that music streaming services reached more than 507 billion on-demand streams.

In the first six months of 2019, total album equivalent consumption (which includes albums and on-demand audio/video streaming) rose to 351.6 million.  This figure jumped 15.7% over the same period last year, when consumption reached 304 million.  Total album equivalent consumption audio streams rose 12.7% to 305.2 million

Combining audio and video alone, on-demand streaming reached 507.7 billion streams.

This figure rose 31.6% over the same period last year, when on-demand streaming reached 385.7 billion.  On-demand audio song streaming jumped 27.8% to 333.5 billion.  On-demand video song streaming rose 39.6% to 174.2 billion.

Physical and digital downloads continue to drop substantially.

Physical album sales for the first half of 2019 – including vinyl LPs – declined 15.1% to just 32.5 million.  Total album sales – including physical and downloads – dropped 18.8% to 51.6 million.  Digital album sales and track sales suffered the most, plummeting 24.4% to 19.1 million and 25.6% to 154.1 million, respectively.

In welcome news for the vinyl category, vinyl LP sales rose 9.6% to 7.7 million. 

Source: Nielsen