Pandora Brand Campaign Shifts to Summer Mode

The largest music streaming service in the U.S., Pandora, has created a new seasonal release of its “Sound On” brand campaign, focused on inspiring listeners to discover songs of summer.

The campaign will feature personalized playlists tailored to individual users; predictions; and exclusive live experiences and activations across the country.

“As the temperature heats up, so does the speculation over what will become this year’s song of summer,” said Brad Minor, VP of brand marketing & communications at Pandora. “The reality is, everyone’s song of summer is different and is revealed over time. We want to create inspiring experiences on our platform – and out in the world – to empower our listeners to discover the unique summer soundtrack that helps them live their lives at full volume.”

Pandora pulled data and insights from its curators to predict this season’s hottest tracks. As part of the discovery list, Pandora predicts that DJ Khaled’s new album, Father of Asahd, featuring collaborations with JAY-Z, Beyoncé, Nipsey Hussle, Cardi B, and more, will be a major contender for the summer’s hit album.

The summer campaign is an experiential brand-marketing strategy debuting DJ Khaled’s new album, and featuring a mural inspired by the album created by New York City-based street artist Lexi Bella (featured).

This rollout marks the third iteration of Pandora’s “Sound On” campaign, which first launched in November 2018 with a winter theme focused on shared holiday moments. In March 2019, Pandora extended the discovery campaign with a large-scale spring installment.

Source: Associated Press