Rhapsody’s Powered by Napster platform service will now offer its partners the option to choose high-resolution and studio-quality audio for those that select MQA (Master Quality Authenticated) as their format.
MQA is an emergent, lossless audio format for high-resolution digital audio streaming and download.
Powered by Napster will offer MQA music tracks across multiple platforms including mobile, automotive and home.
“Powered by Napster brings new and innovative branded streaming music services to partners intent on transforming their customer experience. High-resolution audio is a powerful tool to have in our box,” said Angel Gambino, Chief Commercial Officer of Napster. “Our work with MQA signals the growth of high-resolution audio streaming and quality becoming a bigger part of the conversation.”
The Napster/MQA partnership means that the original, highest resolution music can be delivered and authenticated at the time the consumer streams it.
“Artists and creators are very clear that they want to give their fans the best possible sound quality,” said Mike Jbara, CEO of MQA. “With this agreement, Napster has positioned themselves as strong advocates for creators and its global reach makes today’s announcement a great milestone for MQA’s many global hardware partners.”
Source: PR Newswire