SoundCloud Joins in on Student Discounting

SoundCloud announced the launch of discounted student accounts, offering a 50 percent discount off its top-tier SoundCloud Go+ subscription, bringing the cost down to $4.99 per month.

The move to offer students a budget-friendly paid plan is noticeably late to the game. All the major streaming services today — including Apple Music, Spotify, YouTube Music and Amazon Music Unlimited — offer special student pricing.

SThe discounted plan follows the launch of SoundCloud’s $9.99/month plan (SoundCloud Go+) in 2016. Instead of catering specifically to students, the company also introduced a $4.99 per month SoundCloud Go plan, which had fewer features than the SoundCloud Go+ plan, for those who wanted a more affordable option.

The move was meant to help convert a larger portion of SoundCloud’s 175 million free users to paying customers — but a year later, the company was estimated to have only gained some 100,000 subscribers, according to Midia Research’s Mark Mulligan.

The new student subscriptions will include the perks that come with the flagship Go+ premium offering, like ad-free listening, track downloads for offline listening, high-quality audio and access to SoundCloud’s full catalog of now more than 200 million tracks, which includes originals, DJ sets, remixes and more.

To access the new student pricing, students must verify they’re attending an accredited college or university full-time, in a market where SoundCloud Go+ is available. (SoundCloud is available in 190 countries, but the subscription is available in 9 markets.)

SoundCloud Go+ for Students is launching in the U.S., U.K., Ireland, Australia, New Zealand and Canada, and will also soon be live in Germany, France and the Netherlands.

Source: SoundCloud