Tidal Joins Streaming Convergence as Roku’s Latest HD Music Channel

The leading over-the-top (OTT) streaming device manufacturer, Roku, announced this week it is partnering with high-definition music streaming pioneer Tidal to offer customers a dedicated Tidal channel containing more than 60 million high quality songs and 250,000 high-quality music videos.

The collaboration between the two brands reveals the growing integration of audio and video streaming across multiple content and hardware layers.

Tidal (branded as TIDAL) joins competitors Spotify, Amazon Music and Deezer, among others, on Roku. Amazon Music announced last week it will offer its first high-def music streaming plan, Amazon Music HD, at $5 cheaper than Tidal’s plan.

The announcement follows Roku’s launch of a new smart soundbar and wireless sub-woofer for the US market in September, a move rounding out Tidal’s high-end audiophile experience on Roku and one extending interest in HD to grow subscribers.

Roku media players occupy 41 million of the OTT devices and smart TVs around the world, according to Strategy Analytics, and account for more than 30% of connected device sales in Q1 2019.

Roku’s 41 million is 36% greater than the next closest competitor, Sony PlayStation, Strategy Analytics reports. The research company predicts Roku’s lead will stretch to 70% by the end of 2019 with 52 million devices in use accounting for 18% of the market.

Tidal has claimed to have over 3 million subscribers. As of September 2019, Tidal operated in 54 countries. The music, podcast and video streaming service combines lossless audio and high-definition music videos.

Table: Tidal TV Integrations

Android TVAndroid operating system designed for digital media players and developed by Google.December 2017
Apple TVDigital media player and microconsole developed and sold by Apple Inc.December 2017
Amazon Fire TVDigital media player and its microconsole remote developed by Amazon.March 2018
Samsung Smart TVTraditional TV with integrated Internet and interactive Web 2.0 features.October 2018
RokuOnline media players that provide over-the-top media services in the form of channels.September 2019

TV Taps Music Streaming Growth, and Vice Versa

Tidal users will find videos, albums, playlists, and other exclusive content to stream directly on the Tidal channel on Roku devices across Roku Express, Roku Premiere, Roku Streaming Stick and Roku Ultra, on a custom interface:

  • More than 60 million songs and 250,000 high-quality music videos
  • Thousands of playlists curated by TIDAL’s expert editorial team, industry experts, artists and more
  • Live and on-demand streams of concerts from some of the world’s biggest artists
  • Exclusive music documentaries, original shows, and podcasts.

Roku will feature Tidal’s core subscription plans at a 30-day free trail: Tidal Premium at $9.99/month (320 Kbps max) and tidal HiFi at $19.99/month, which supplies lossless, CD-quality audio at 24-bit hi-res streams.

The global market for OTT video services will continue expanding over the next five years, and more than double the revenue totals recorded in 2018.

According to data from Digital TV Research, global revenues from streaming video services will reach $159 billion in 2024, or more than double the $68 billion recorded in 2018. In 2019, the global revenue total is projected to reach about $85 billion.

What to Know: OTT Media Services

  • Over the top (OTT) is a streaming media service offered directly to viewers over the Internet
  • OTT bypasses cable, broadcast and satellite television platforms that traditionally act as a controller or distributor of such content
  • The term is most synonymous with subscription-based video on demand services that offer access to film and television content including acquired and original content.