Audio and video on-demand streams in the United States have exceeded one trillion for the first time ever in a calendar year,.
In 2019, so far, there are 1.002 trillion streams so far this year, according to Nielsen Music. Last year at this time there were 765.2 billion audio and video on-demand streams in the U.S. The figures represent 31% growth year-over-year to date. If that rate continues, by the end of 2019, the number of audio and video on-demand streams in the U.S. could reach 1.181 trillion, up from 901 billion for the entirety of 2018, according to Nielsen Music.
When Nielsen Music began tracking total audio and video streams in the U.S., which it did beginning in 2014 covering the year prior, the number of total on-demand streams for the year was 118.1 billion — one-tenth of what it’s projected to reach by the end of 2019.
According to the U.S. Census Bureau, the current population of the United States is 330 million people. That means so far in 2019, every single American would have streamed 3,030 songs on average to reach 1 trillion.
“Surpassing 1 trillion on-demand streams in less than a year underscores how fans are continuing to evolve in the way they listen to music,” said David Bakula, head of analytics & insights at Nielsen Music. “This explosive growth is being driven by today’s younger, more connected music fan, with 90% of teens and millennials streaming music. Accessibility to new technology, affordable premium streaming plans and the proliferation of connected devices will only serve to expedite the next trillion on-demand streams.”