American consumers’ most-wanted subscription isn’t Amazon Prime or Netflix but rather music streaming services such as Spotify and Apple Music, according to a new survey conducted by MusicWatch.
In the survey, which polled over 1,200 people aged 13-39 who aren’t yet subscribers to any service, MusicWatch posed a hypothetical scenario in which it would offer to pay for a total of three subscriptions, ranging from entertainment to food delivery to personal care.
”Imagine if we offered to pay for your mobile phone service and home WiFi,” the question read. “If we also offered to pay in full for your monthly or annual fee to other subscriptions, but you could choose only three, which of these three would you select? Please base your decision on what you really want and would use the most, and don’t worry about the difference in cost between them.”
According to the results, 44% of respondents chose subscriptions to music services, versus 42% for video streaming services like Netflix and Hulu, 23% for Amazon Prime and 9% for SiriusXM.
MusicWatch is a marketing research company that provides industry analysis for music and entertainment.