Pay TV Suffers Dramatic Subscriber Losses in the U.S.

New research data by Leichtman Research Group has found that the largest pay-TV providers in the U.S. – representing about 95% of the market – lost about 1,325,000 net video subscribers in 1Q 2019, compared to a loss of about 305,000 subscribers in 1Q 2018.

Pay-TV providers account for about 87.8 million subscribers with the top six cable companies having 46.7 million video subscribers, satellite TV services (28.3 million subs), telephone companies (8.9 million), and the top publicly reporting online TV with 3.9 million subscriptions.

Satellite TV services such as Dish Network and DirecTV drove pay-TV losses with about 810,000 subscriptions dropping service compared to a loss of about 375,000 subscriptions in the previous-year period.

Cable operators lost about 335,000 video subscriptions compared to a loss of about 285,000 subscriptions last year. Telephone providers lost 105,000 video subscriptions, up from a loss of 50,000 subscriptions last year.  Online TV services lost 75,000 subscriptions, compared to a gain of 405,000 subscriptions last year.

Notably, AT&T had a loss of about 625,000 subscriptions across its three pay-TV services (DirecTV, AT&T U-verse, and DirecTV Now) compared to a gain of 125,000 subscribers in 2018.

Source: Leichtman Research Group