Dolby Laboratories (NYSE: DLB) and Universal Music Group are working together to release “thousands of songs” from the music label in Dolby Atmos Music format.
The new, remastered versions of these songs will include “a diverse list of artists across a wide range of genres, from hip-hop, pop, and rock through jazz and classical music.”
Dolby Atmos is a next-generation surround sound that creates three-dimensional soundscapes in an object-based mixing envionment, allowing them to fill the room with instuments and vocals; lifting songs with at new levels of space, clarity and depth.
“This is a completely new way to create and experience music, freeing artists to be more expressive and experimental with their recordings,” said Todd Pendleton, Chief Marketing Officer and Senior Vice President, Dolby Laboratories. “Dolby Atmos Music envelops the listener, bringing you inside the music and creating a visceral ‘wow.’”
“UMG and Dolby are fundamentally expanding how we experience music,” said Michael Frey, UMG’s President of Operations, Global Studios and Technologies. “Artists will be able to share their music directly as intended and created in the studio. Dolby Atmos Music give artists the power and creative freedom to express their story like never before.”
Dolby Atmos is integrated at UMG’s iconic studios, including: Capitol Records Studios in Hollywood, Abbey Road Studios in London, and Berry Hill Studios in Nashville. UMG labels around the world are all working on creating immersive music content in Dolby Atmos.
Source: Universal Music Group