Universal Music Group Enters AI Partnership

Super Hi-Fi, the artificial intelligence-based programming company and Universal Music Group (UMG), have announced a strategic partnership that will provide UMG’s artists with new tools for engaging fans.

The companies will work together to introduce Super Hi-Fi’s powerful AI tech to UMG’s partners across the globe and to co-develop new ways to enhance and promote UMG artists and music. UMG will advise and support new product development initiatives and help Super Hi-Fi attract new business relationships.

Super Hi-Fi enables digital music services to leverage AI to deliver enhanced listening experiences, including human-level song transitions, precise crossfades, sonic leveling, truly gapless playback, audio branding, audio ad stitching as well as other voice-based audio solutions such as artist and track information and audio news headlines.

The capabilities allow clients to produce high-quality, personalized audio experiences at scale. Super Hi-Fi helps services transform potentially mood-killing gaps of silence between songs into personalized and relevant audio-based content, creating ideal transitions between tracks.

“The digital music landscape is undergoing dramatic change as technology creates demand for personalized music experiences across multiple sectors. We are excited to work with UMG, a global leader in innovation across the music industry, to advance this space.” said Super Hi-Fi’s John Bolton.

Michael Nash, UMG’s Executive Vice President of Digital Strategy, said, “Universal Music is constantly focused on leveraging technology to provide new experiences to music fans around the world. We’re excited about the kind of in-stream audio enhancements made possible by Super Hi-Fi, which can help artists deepen connections with fans and drive longer-term engagement for digital music services.”

Source: Universal Music Group