Tubi, the free ad-supported streaming service, wants potential customers to know there’s an alternative to Netflix.
In a new branding campaign, the U.S. streaming service wants to remind Hulu and Netflix customers that there’s a free streaming service they could otherwise be watching.
“Dear Hulu, you’re cool and all, but I couldn’t take my eyes off Tubi last night,” reads one ad, which will be splashed across billboards in New York, Los Angeles, Chicago and Detroit. Another reads: “Dear Netflix, I didn’t think you’d find out. I streamed Tubi last night.”
Creative and strategy for the ads were handled in-house. They will run on billboards, taxi TVs and digital out-of-home inventory, as well as connected TVs and across digital and social media. The campaign will run four or eight weeks, depending on the location.
Emily Jordan, Tubi’s vice president of marketing, said the ads were designed to let potential customers know that Tubi and other ad-supported video-on-demand services (AVOD) can serve as a “complement” to their existing streaming apps.
“With subscription fatigue and streaming wars heating up, we were focused on a playful and simple way of connecting with our audience and letting them know Tubi could help relieve some of the pain points,” she said.
Source: Ad Week