The number of hours viewing streamed content among U.S. consumers increased 130 percent overall over the past 12 months, with connected TV seeing the biggest jump according to Conviva’s latest State of the Streaming TV Industry report.
Streaming over mobile devices increased a healthy 109 percent over the same period with streaming over PCs increasing 75 percent. This translates to 28.8 minutes of watch time per play for connected TVs, 12 for mobile and 15.1 minutes per play for PCs.
Peak times for streaming real-time content broke records four times in Q2 2019, all coinciding with the final season of HBO’s “Game of Thrones;” first on April 15, when it streamed in Asia, April 29, when it streamed in the U.K., and May 13 and May 20, when the final two episodes were streamed in the U.S. These beat the previous record by 67%, set in 2018 during the FIFA World Cup.
The top 15 U.S. markets all experienced triple digit growth in viewing hours with Dallas, Atlanta and Phoenix the top three markets. Minneapolis/St. Paul saw the largest growth of hours streamed at 170%.
With more connected TVs integrating streaming services into the sets themselves, this gave Roku the advantage as it notched a 43 percent market share among streaming services, a 173 percent year-over-year growth, according to Conviva.
Amazon Fire TV was next with 18% share among connected TV devices. Apple TV was up 129 percent to account for 10 percent share. Xbox, with a 9 percent share, led the way in improved buffering while Apple TV received the highest marks in performance, including best video start time and picture quality.
Edited from PR Newswire