China’s Xiami Music has partnered with audio tech company Master Quality Authenticated (MQA) to bring hi-res audio streaming to one of the world’s fastest-growing music markets.
Alibaba-owned music streaming service Xiami Music will offer MQA audio in China to all its users for a limited free trial period. It will then be available to the platform’s premium SVIP subscribers using its Android and iOS apps.
MQA makes large 24-bit music files compatible on any service or playback device without loss of quality. On a normal player, an MQA music file will play at better than CD quality, says the British company, which is certified by the RIAA and has licensing deals with all three majors and independent label organization Merlin.
In January 2017, Tidal became the first music streaming service to create a partnership with MQA to deliver master-quality recordings. French music streaming service Qobuz offers digital music streaming in CD quality (FLAC 16-Bit/44.1kHz). Until now, Qobuz and Tidal have been the only generally available CD quality streaming services
China is the fourth largest market for sales of MQA-enabled devices, reflecting the growing demand for high quality audio listening in the world’s seventh-biggest recorded music market, according to the IFPI. MQA hopes that its partnership with Xiami Music will further boost sales of partner products.
“We are very proud to be the first music service in China to offer MQA, as we continue to push the technological boundaries in pursuit of improved sound quality to benefit our music fans and all musicians on our platform,” Xiami Music director Long Yang said in a statement.